It was a moment watch parties and group chats are made for: former first lady Michelle Obama, hand in hand with former president Barack Obama, emerging from the U.S. Capitol in a regal, floor-length plum coat and statement belt, her voluminous curls bouncing with each step.

The monochromatic pantsuit designed by Sergio Hudson was striking, but the star of the show was Obama’s hair: a silk press so perfect, it launched thousands of social media shares. In the middle of the inauguration ceremony, “laid” — a reference to the flawlessness of Obama’s pressed hair — began trending.

Obama’s coif came courtesy of her longtime hairstylist, Yene Damtew, who has been part of the former first lady’s glam squad since 2008. For her, Wednesday began as a “typical day at work.” It wasn’t until a client tagged her in a tweet about Obama’s hair that she got a sense of how much the style had resonated with people, particularly Black women.

“I personally loved her look and was very happy to see how it came together, but did not expect it to resonate with viewers the way it has,” Damtew wrote in an email.

She has helped craft memorable looks for Obama before.

Damtew picked up her passion for hair from watching her mother get ready for church, enamored with her hot rollers and the full, bouncy hair they produced. As a teenager, she became the go-to person in her Orange County, Calif., neighborhood when someone wanted their hair done.

Yene Damtew. (Antwon Maxwell)
Yene Damtew. (Antwon Maxwell)

“I did everyone’s hair from football players to the kids, and then my high school classmates,” she told Allure.

At 21, she began working alongside Obama’s hairstylist Johnny Wright, whom she met while completing an assignment for cosmetology school. Damtew started doing Malia and Sasha Obama’s hair, as well as styling Obama’s mother, Marian Robinson. At the 2016 Democratic National Convention, when Obama delivered her famous “When they go low, we go high” line, Damtew was behind Obama’s striking, chestnut brown color that she custom-created and hand-painted onto Obama’s hair, according to Elle. In 2017, when Damtew opened her own business, Aesthetics salon in Arlington, Va., Obama attended the opening.

To create Obama’s inauguration look, Damtew consulted with Obama’s wardrobe stylist Meredith Koop and makeup artist Carl Ray. Since Obama was going for a monochromatic look, Damtew says she knew “the hair would stand out a lot on its own.”

“As I thought about the hairstyle that would complement her outfit and suit the weather, these bouncy curls came to life,” she said.

But Damtew couldn’t predict just how much life they would give to viewers of the inauguration, many of whom wanted to know who was behind the look. Within hours of Damtew revealing herself as Obama’s hairstylist on Twitter, thousands of compliments and requests for tips starting pouring in.

“The support of Black Women Twitter has been amazing,” said Damtew, who is Ethiopian American. “As a salon owner who caters to women with textured hair, I know the importance that hair holds, particularly to Black women and the crowns that they wear. Black women hold their hair in high regard.”

She noted that it was important to continue showing versatility with Obama’s looks because “representation matters.” To celebrate her 57th birthday this week, Obama posted a selfie rocking her natural hair.

But Obama’s hair was about more than just serving a look. It was celebratory, “showing out” hair — a stark contrast not just to the modest bun Obama wore at Donald Trump’s inauguration ceremony four years ago, but to the scenes at the Capitol earlier this month. During an inauguration ceremony that needed to acknowledge the deep divisions that remain in this country, as well as the hundreds of thousands of lives lost to the coronavirus in the United States, being able to gush over a coat or a blowout felt like a brief respite.

This is not lost on Damtew.

“The truth is we are still very much in a hard time in this nation,” she said. “But if, for a few minutes, people found joy in seeing a former first lady supporting her friends and wearing a beautiful coat and bouncy curls — I’m okay with that. We all need something to give us hope and make us smile.”

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