This year, The Lily experimented with different ways to tell stories, create content and promote brand awareness. Our experiments came in the form of two murals, a gift guide, weekly comics, an Instagram-only book club, a video series about contraception, a female-focused social media campaign and a highly visual bi-weekly newsletter. View our staff portfolio below.
We wanted people to see The Lily’s message in the wild, so we created a mural, plus corresponding video and social content for International Women’s Day and Women’s History Month. The theme? “We’re getting louder.”
To mark the historic number of female candidates in this year’s midterm elections, The Lily live-painted a mural of an eagle with 184 feathers, one for each of the 184 women who were first-time candidates for congressional or gubernatorial seats, or sought a higher office in Congress. Each time a female candidate won her seat, a feather was colored in. The final product conveyed how many non-incumbent women were elected to office.
We recorded Facebook and IG live video on election night, so our followers could see each feather being filled in. We also interspersed progress photos of the project with our female-focused coverage of the midterms.
The Lily elevates stories about women. Our annual gift guide is no different. This year, we curated a list of 52 items made and curated by women.
We promoted the guide using an Instagram mural, where nine individual posts make up one larger image when viewed from our profile. We created an Instagram story series called “Meet the Maker” where some of the women behind each product talked about their business. We also did staff roundups of our top five favorite gifts on Instagram.
Each week we publish a comic on Instagram using the slideshow feature. These posts have consistently high engagement and allow us to share perspectives from a variety of female artists. You can find all of our comics here and three of our favorites below:
Brianna Gilmartin on work ethic:
Brittany Long Olson on animal rights at zoos:
Katie Wheeler on male parenting:
Lily Lines is a twice-weekly newsletter about women. Our Thursday edition is highly visual and is typically an in-depth look at one topic. View the Lily Lines archive here and see our four favorite issues below.
For Women’s History Month, we designed a social campaign called “31 days, 31 firsts.” It focused on women who have been the first of their kind. We enlisted four female illustrators to depict modern day icons like Rihanna — the first woman to win “Shoe of the Year” — to figures who paved the way long before we were born: Liliʻuokalani, the first queen of the Kingdom of Hawaii, ruled more than a century ago. The campaign was featured on The Washington Post’s Snapchat discover channel.
Lily Lit Club is a monthly book club for the curious minded that highlights female authors and lives solely on Instagram. We share author photos, quotes from books and giveaways.