A 92-year-old subscription service reinvented itself. Now it’s a hit with millennial women.

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The Lily’s 2017 holiday gift guide

Made by women: presents, cards and enamel pins

9 holiday gifts under $50

Marimo moss balls, whiskey stones and truffles

12 women-owned card companies for your holiday needs

From ‘Santa Claws’ to ‘Mistletoad’

9 holiday gifts under $25

Stickers, non-toxic nail polish and travel keychains

6 holiday gifts for kids

Onesies, creative books and unique action figures

6 unique holiday gifts made by women

Boob towels, circuit playgrounds and DNA kits

8 thoughtful and cost-conscious DIY gifts for the holidays

Gift ideas that are simple, useful and personal

17 enamel pins made by women

Featuring Michelle Obama, the dancing hot dog and witches