Oprah Winfrey’s contributions to American culture rank alongside those of Sojourner Truth and Ida B. Wells, according to a new exhibition at the National Museum of African American History and Culture.
The exhibition, “Watching Oprah: The Oprah Winfrey Show and American Culture,” opens on June 8 and will run through June 2019. It features video clips, interview segments, movie costumes, and personal photographs and journals to explore her influential career.
Winfrey is powerful media executive and Hollywood jet-setter, who transformed daytime television, launched literary careers, and convened difficult conversations about race and gender.
“What’s interesting is the same way America thought about Walter Cronkite — you could trust Walter Cronkite and his opinion — they trust Oprah,” said museum director Lonnie G. Bunch III. “An African American woman becomes the person America turns to.”
Winfrey is the museum’s largest individual benefactor having donated $21 million to the $540 million museum. But her role as benefactor did not influence the exhibition, Bunch said.
“We made sure there was a bright line, that this was done by the museum and museum scholars,” he said. “The fundraising was not through Oprah’s people.”
Curators Rhea L. Combs and Kathleen Kendrick worked with Winfrey and her staff on arranging loans for the exhibition and on fact-checking and background information.
“In terms of content and narrative and the way the story is told, it’s the museum’s product,” Kendrick said. “The way we approached it was the way we approach all of our exhibitions.”
The show balances Winfrey’s humble personal story with her achievements.
“We’re providing a context for understanding not only who she is, but how she became a global figure, and how she is connected to broader stories and themes,” Kendrick said.
The first section of the show explores Winfrey’s childhood, her early career and how the cultural shifts of the 1950s and ’60s informed her worldview.
“Civil rights, the women’s movement, the media and television landscape, she’s at this distinct intersection of all of these dynamic moments,” Combs said. “She becomes someone at the forefront of dealing with ideas, of discussing hot-button topics like racism and sexual orientation.”
The middle section uses artifacts from Winfrey’s Harpo Studios in Chicago to examine the 25-year run of the “Oprah Winfrey Show,” the highest-rated talk show in history. It focuses on the show’s evolution, its variety of subject matter and guests, and its reach into social issues such as racism and equality.
“She used television as a social medium, convening conversations and creating these interactive experiences with people,” Kendrick said. “She’s offering lessons for living, social guidance in a way.”
The third section looks at Winfrey’s role as cultural influencer and tastemaker in the movies she has made, the books she promoted in her television book club and her philanthropic work.
Bunch said he hopes the exhibition will encourage visitors to think about what Winfrey has represented over the years.
“There are so many issues, about women, power, media, body image,” he said. “This should be a popular show because of the impact of this person, but it is also a show that allows us to think about what it means that a woman who doesn’t fit the TV look could build a media empire and become an entrepreneur.”