Kim Kardashian West was met with backlash when she posted an image of herself sucking on an “appetite suppressant lollipop” to Instagram on Tuesday.
The sponsored post referred to the lollipops as “literally unreal” and promised 15 percent off to the first 500 people who purchased them from a company called Flat Tummy Co.
Like many others, “The Good Place” actress Jameela Jamil shared images of the post on Twitter and lambasted Kardashian West for being a “terrible and toxic influence on young girls.” She followed up with another tweet that encouraged the socialite to avoid appetite suppressors and “eat enough to fuel your BRAIN and work hard and be successful. And to play with your kids. And to have fun with your friends. And to have something to say about your life at the end, other than ‘I had a flat stomach.’ *exploding head emoji*”
(The Washington Post has reached out to Kardashian West’s representatives for comment.)
Kardashian West has a jaw-dropping 111 million followers on Instagram. She and her sisters — namely Kylie Jenner, who reportedly receives $1 million or more for each #sponsored or #ad post — lead Instagram’s army of “influencers,” or beautiful people paid boatloads of money to promote products on their social media.
The products include appetite-suppressing lollipops, meal-replacing shakes and even butt-enhancing creams.
Here’s a look back at some of the other questions products the Kardashian-Jenner clan have endorsed over the years:
• In 2011, Kardashian West starred in a Super Bowl commercial for Skechers Shape-Ups that equated the shoes with a personal trainer. Wear these monstrous shoes, the ad implied, and you will magically lose weight and strengthen your stomach and glute muscles. The Federal Trade Commission cited this specific commercial as evidence that Skechers had deceived its customers. The company paid $40 million in 2012 to settle the charges.
• Jenner divulged her “beauty secrets” in 2015 by sharing photos of her cleavage and rear with the hashtag #curvesonfleek. PureLeef’s all-natural butt-enhancing cream and breast-plumping lotion “stimulate fat cells in the target areas,” she wrote.
• Kardashian West told us how much she loved Flat Tummy Co. earlier in the year when she posed in a dirty kitchen with a meal replacement shake wearing nothing but undergarments: “I’m on Day 9 of my Shake It Baby program from @flattummyco and I’m actually feeling so good,” she wrote.
• In 2010, the three oldest daughters endorsed diet regimen QuickTrim. The sisters were sued for $5 million in 2012 by four people who used QuickTrim and claimed the marketing was “false, misleading and unsubstantiated,” according to Reuters. There is no scientific evidence to prove that QuickTrim works, and a 2011 study found that the colon cleanses can cause cramping, even kidney failure.
The family’s most egregious business venture of all: the Kardashian Kard. The oldest three sisters nixed their prepaid debit card just a month after its 2010 debut when Richard Blumenthal, then Connecticut’s attorney general, questioned the legality of its “pernicious and predatory fees,” according to CNN.
Unlike regular debit cards, which are usually free, the year-long Kardashian Kard cost $99.95 to own — plus a $9.95 purchase fee and $7.95 monthly fees. It also cost cardholders $1 to add any amount of money to their card and $2 to pay bills automatically.
We’ll hand it to the Kardashians for being “fun-loving individuals,” a phrase their attorney considered worthy of including in a termination notice sent to banks after the Kard debacle. But they can’t seem to get product promotion right even when said product is totally fine. Just look to Kendall Jenner’s Pepsi commercial for proof.