The Washington PostDemocracy Dies in Darkness

Her homecoming photo brought her instant Instagram fame

Then, modeling agencies came

By
November 1, 2017 at 9:54 a.m. EDT

Adapted from a story by The Washington Post’s Cleve Wootson Jr.

Anok Yai doesn’t really like the picture that is on the verge of changing her life.

She concedes it’s a high-quality photo and politely thanks the people who tell her she’s beautiful, but she was surprised by the photographer aiming his camera at her during Howard University’s homecoming celebration. To her, the resulting picture makes her look like a “deer in headlights.”

Tens of thousands of people disagree. In just more than a week, that photo has brought Yai Instagram fame and gained the attention of nearly a dozen modeling agencies, she said, including one that flew her up to New York for an interview on Tuesday.

A dream that she chose not to pursue has ended up pursuing her instead.

  • Anok Yai was born in Egypt
  • Her heritage is Sudanese
  • She’s lived in the United States since she was 2
  • Now she’s 19 years old

As a child, she and her sister were engrossed by “America’s Next Top Model,” the Tyra Banks-hosted show that pitted aspiring models against each other in a series of challenges. The Yai girls would envision themselves as contestants, racing to interviews and gigs in New York, walking runways in Paris.

Plus it was a crowded and complicated field. When people told her she looked “exotic,” she worried the modeling world would see her as an easily-discarded fad.

An everyday college student

So she shelved her modeling dreams and enrolled at Plymouth State University in New Hampshire. She’s a biochemistry major and wants to be a doctor.

A school friend recently suggested a trip to Howard’s homecoming. The friend had transferred from there but thought Yai would enjoy an immersion in the Howard experience.

It was warmer than she expected that Friday evening, so Yai donned jean shorts and a sheer black top and wore her curly hair down to her shoulders.

“I didn’t even think that anyone would look at me,” she said. “I was looking at the girls and they had nice outfits put together.”

The famous photo

Then some people asked to snap photos of her, including Steve Hall.

  • He’s a Howard graduate who works at the university
  • He’s also a professional photographer whose passion is documenting black fashion, beauty and culture at events like Howard’s homecoming
  • He posts the images — along with commentary and other things he finds interesting — on his website, the SUNK

He literally stumbled into Yai as someone else was taking a photo of her with a camera phone. The first photo Hall snapped was candid. Then he asked if he could snap a few more. He then asked for her name and Instagram handle.

He told her she is “the physical embodiment of what my art is,” he recalled.

He uploaded her picture to Instagram the next morning, one of dozens he touched up in a marathon editing session.

“Saw her right at the end of Yardfest,” he wrote. “Stunning.”

The number of people following her ballooned, from around 300 to 50,000 by Tuesday morning.

The road to modeling

Then the calls and messages started coming in. They were from modeling agencies that wanted to hire her, she said. Her Instagram fame had morphed into something life-changing.

Her mom still wants her to finish school but doesn’t want her to miss her shot at modeling. If her career takes off, their compromise solution is online classes. And she reconnected with Hall, who told her that getting recognized was the easy part: The work starts now.

And she said she was inspired by, of all things, comments and direct messages she’d gotten on Instagram.

“I’m glad light has shined on you and that focus of it is for your perfect smooth BEAUTIFUL DARK SKIN,” one commenter said.

Her random brush with serendipity has given her something more than Instagram fame and a budding career, she said. It has given her a platform.