Selena Quintanilla, known by her first name, was an ’80s Tejano star known for the smash hit “Bidi Bidi Boom Boom” and a distinctive style. Twenty-two years after her murder, she is being memorialized with a Google Doodle animation.
The idea to salute Selena was the brainchild of Perla Campos, the Google Doodles global marketing lead who idolized Selena while growing up in small-town Texas.
“When you talk about perseverance and self-determination and talent and being an entrepreneur — to have somebody who embodied all those things [on] the home page of Google” is special, Campos tells The Washington Post. “We think that so many of the values that this person stood for also align with our own.”
Selena began her career as a child singer. In 1987, she won female vocalist of the year and performer of the year honors at the Tejano Music Awards. She won a Grammy six years later for her album “Live,” which won best Mexican American album. Her career continued to grow from there.
She was murdered in 1995 by the president of her fan club in Corpus Christi, Texas. Two years later, Jennifer Lopez starred as the singer in the eponymous film “Selena,” reflecting the singer’s superstar status.
The Doodle, landing on the anniversary of the debut of Selena’s 1989 self-titled album, features the work of artist Kevin Laughlin and engineer Jacob Howcroft, and is set to Selena’s smash “Bidi Bidi Bom Bom.” It’s also a part of National Hispanic Heritage Month.
The 90-second home-page animation will be viewable in the United States and in more than a dozen Latin American nations. It’s launching alongside the new Selena collection as part of Google’s Arts and Culture Exhibit.
“I hope that people will look at this Google Doodle and realize that Selena is still relevant to us as Latinos,” Selena’s sister Suzette Quintanilla tells The Post. “She’s an icon [in] our culture and among our people, and a role model. … And to my family, it is most important that she is not forgotten.”
“I think in our culture, we are united,” Quintanilla says. “There is more unity in the world than what is being portrayed on social media.”