On Friday, one of Canada’s largest department stores said it will stop carrying Ivanka Trump’s fashion line.
Hudson’s Bay Co. pulled all Ivanka Trump products from its website. And it says it will stop selling her products in its 90 bricks-and-mortar stores across Canada. (Hudson’s Bay also owns Saks Fifth Avenue, which also offers no Ivanka Trump merchandise online, and Lord & Taylor, which does.)
In a statement, the company said the decision was based on the brand’s “performance.”
“As part of our regular course of business, we review our merchandise offerings and make appropriate changes,” the company said in a statement. Officials also said Trump’s company had been notified of the decision last fall.
Trump no longer oversees her company’s day-to-day operations, she continues to make money. Last year, the brand netted her about $5 million, according to disclosures.
The brand’s sales numbers have slipped significantly since the 2016 presidential election, and many women say they’ve gone out of their way to avoid Ivanka Trump products. The Grab Your Wallet campaign (a play on President Trump’s now-famous assertion that he likes to grab women by their genitals), for example, urges participants to avoid shopping at stores that sell Trump family merchandise.