Last fall, when she was 16, Shelby O’Neil took it upon herself to write to a handful of companies that use plastic straws, stirrers and cup lids.
With all due respect, O’Neil, a Girl Scout, wrote in a letter to Dignity Health, the company’s “Human Kindness” commercial had a glaring flaw: It depicted the casual use of a disposable plastic straw to blow out a birthday candle.
“Did you know that straws are one of the top ocean polluters?” she wrote. “Scientists are predicting by the year 2050 there will be more plastic in the ocean than fish if we don’t start making drastic changes with our plastic pollution. I’m urging you to stop using this specific commercial.”
O’Neil, now 17, lives in San Juan Bautista, Calif., a small city 14 miles from the beach. Learning about the dangers of plastic pollution in the ocean spurred her to focus her Girl Scout Gold Award project, the organization’s highest honor, on trying to do something about it. Items such as plastic straws, stirrers and cup lids are too small to be recycled and are made to break down more quickly than other plastics, she said.
But not all the letters she wrote got traction. A California-based burger chain told her it had no intention of ceasing to use plastic. But to her surprise, the CEO of Dignity got back to her personally. So did the president and CEO of Farmer Brothers coffee and the sustainability manager at Alaska Airlines. After being in touch with O’Neil, all three companies decided to reduce or eliminate the use of the items she objected to.
O’Neil ’s letter to Dignity spurred corporate meetings on the issue, said Mary Ellen Leciejewski, vice president of corporate responsibility there.
“We looked at our operations and we discussed that not only could we reduce our straw usage but we could eliminate our plastic stirrers and lids as well,” Leciejewski said. “We’ve always had a strong sustainability program and we had been doing other things, but this particular one hadn’t risen to the surface yet.”
Dignity halved its use of plastic straws, stirrers and cup lids from 8 million to 4 million per year. They are no longer available in its cafeterias but are still available for patients.
“The fact that a 16-year-old girl had taken the action to write the CEO” was a powerful incentive, Leciejewski said. “Maybe it was that it was a single person, one lone voice.”
Jacqueline Drumheller, sustainability manager for Alaska Airlines, said O’Neil ’s request echoed waste-reduction goals the company was already working toward.
“Between an upswing of people we work with and a groundswell of interest, there were a lot of influencers, and Shelby was certainly one of them,” Drumheller said, adding that the company’s CEO has a soft spot for the Boy Scouts and Girl Scouts of America.
As of next month Alaska Airlines, which used 22 million plastic stir straws and citrus picks each year, now plans to use stir straws made from white birch and citrus picks made of bamboo. And Farmer Brothers wrote to O’Neil saying it would replace plastic stirrers with wooden ones.
O’Neil said she also traveled to Seattle to meet with representatives from Starbucks and Costco to discuss their use of disposable plastic but has yet to hear back from them on making changes. These companies did not immediately answer queries about her campaign. She is also trying to persuade California lawmakers to adopt a “No-Straw November” resolution.
Why does O’Neil think the companies listened to her?